Prologis zoekt een Web & Digital Marketing Manager, Europe in Amsterdam, North Holland, Netherlands | LinkedIn (2024)

• Partner closely with your global counterparts on driving the adoption and localization of the global digital marketing strategy and roadmap.
• Manage all aspects of the web product lifecycle, including initial concept adaptation, design, build, testing, launch, and post-implementation support, regionally.
• Maintain and enhance Prologis country websites using the web CMS (Drupal), conduct SEO analysis to optimize content, monitor key performance indicators, and collaborate with marketing for cohesive content and SEO alignment.
• Communicate regularly with stakeholders and users about product features and their benefits, as adjusted for the EU market.
• Design and execute on regional email / marketing automation strategies using the EMS platform (Salesforce Pardot).
• Serve as the digital marketing lead on integrated campaigns, with responsibility for strategy through execution across paid, owned and earned channels.
• Ensure accuracy and end-to-end digital tracking, measurement, and attribution of integrated campaigns.
• Analyze and optimize campaigns to drive greater efficiency and results.
• Provide regular snapshots of digital performance, extracting actionable insights and making recommendations on optimizations.
• Advance the goals of Digital Marketing as we support the needs of the business. This includes applying a solid understanding of digital methodologies, recommending new technologies, and advocating for enhanced digital capabilities.

To Be Successful, You Will Have:

• Bachelor's degree (with a concentration in Marketing, Business Administration or communications preferred) or equivalent experience required.
• 5+ years of B2B experience with demonstrated expanded responsibility within a digital marketing organization.
• Strong technical background and hands on experience using digital marketing technologies (eg, Drupal, Google Analytics, Pardot, Salesforce, SEM Rush).
• Proficiency in agile/lean startup product management and UX research methodologies.
• Experience designing and implementing robust B2B digital journeys, leveraging a wide range of digital marketing channels.
• Proficient English language skills for effective communication
• A highly collaborative nature with the ability to effectively interact with all levels of the organization; strong communication and interpersonal skills required.
• The ability to manage multiple priorities and work in a fast-paced environment.
• Full time role - 40 hours per week.

What's in it for you?

• Flexible/Hybrid working environment (famously called our flexibility philosophy because we understand that one size does not fit all). For this role we will require someone to be in the office 3 days per week
• 25 days' vacation leave
• Laptop
• Commuting allowance
• Free bicycle parking
• Benefits including free lunch twice a week, a home office budget, life insurance, educational benefits, and wellness services.

Please note that to be considered for this position, candidates must be legally eligible to work in The Netherlands at the time of their application. Unfortunately, we are unable to consider applicants who require relocation or do not already have the legal right to employment in The Netherlands. We appreciate your understanding and interest in our company.